Bringing an Uber-like experience to official cab drivers

Hasseltse Gele Taxi wanted an Uber-like experience with official cab drivers. I designed the logo, the branding and the marketing materials, and the user interface of the driver and client apps next to the website.

Company
Hasseltse Gele Taxi
Year
—
Role
Logo, branding and UI
Platform
Two mobile apps, website and marketing
Team
Hasseltse Gele Taxi and Kristof (branding, UI, marketing)

Challenge

Hasseltse Gele Taxi wanted to offer the ease of ride-hailing apps, but with official, licensed cab drivers. That needed a new brand and two apps that work together.

Solution

I designed the logo, developed the branding and the marketing materials, and designed the user interface of both apps, one for drivers and one for clients, next to the public website.

Wave-A-Cab
Wave-A-Cab
Wave-A-Cab
Wave-A-Cab
Wave-A-Cab
Wave-A-Cab
Wave-A-Cab
Wave-A-Cab

Impact

To be added.

Clarity, by contrast.

Kristof Rasschaert

Kristof Rasschaert

Belgium

Freelance UI and graphic designer with more than 10 years of experience.

I design digital products and brand identities that feel clear, consistent and easy to use. For more than ten years I have worked on apps, web platforms and design systems for banks, fintech, telecom, mobility and education, from the first wireframe to the final interface.

My strength is bringing a brand into the interface: setting up design systems and components, translating identities into UI, and keeping usability and accessibility at the centre of every decision. I also create logos, brand identities and marketing materials when a product needs a face.

I work in Figma, Adobe Illustrator and Photoshop, and use Claude to explore and prototype faster, always guided by the Apple and Android guidelines. I’m a team player with an eye for detail, who approaches every project with enthusiasm and creativity.

Career

WorkEducation
'06'08'10'12'14'16'18'20'22'24'26now
Karel de Grote Hogeschool
Applied Informatics
IS-Excellence
Consultant Adobe LiveCycle
Xplore Groupformerly Ida-MediaFoundry · Cronos
DeveloperUI/UX Designer
Syntra MVL
Graphic Design
ICAPPS
UX/UI Designer
CRISP
Graphic design
kntrst.
Freelance UI & graphic designer
Artevelde Hogeschool
School of Branding

Hover a bar for details

Contact
© 2026 kntrst. — Kristof RasschaertBack to the wall