One recognisable identity for a wine brand, from label to feed

For Feniks I designed the brand identity and translated it into a consistent system for everything the brand produces: a template-based series of wine sheets in a large and a small format, and social media posts built from the same brand library.

Company
Feniks
Year
—
Role
Branding and graphic design
Platform
Brand identity, wine sheets and social media
Team
Feniks and Kristof (kntrst.)

Challenge

Feniks needed a brand identity that works everywhere the wines appear: on wine sheets, in print and on social media, and that stays consistent as the range grows.

Solution

I designed the brand identity and set it up as a published library, with clear rules such as text that is always black or white.

From that library I built a template for the wine sheets, in a large and a small variant, and a set of social media posts, so every new wine and every post follows the same system.

Feniks
Feniks
Feniks
Feniks
Feniks
Feniks
Feniks
Feniks

Impact

To be added.

Clarity, by contrast.

Kristof Rasschaert

Kristof Rasschaert

Belgium

Freelance UI and graphic designer with more than 10 years of experience.

I design digital products and brand identities that feel clear, consistent and easy to use. For more than ten years I have worked on apps, web platforms and design systems for banks, fintech, telecom, mobility and education, from the first wireframe to the final interface.

My strength is bringing a brand into the interface: setting up design systems and components, translating identities into UI, and keeping usability and accessibility at the centre of every decision. I also create logos, brand identities and marketing materials when a product needs a face.

I work in Figma, Adobe Illustrator and Photoshop, and use Claude to explore and prototype faster, always guided by the Apple and Android guidelines. I’m a team player with an eye for detail, who approaches every project with enthusiasm and creativity.

Career

WorkEducation
'06'08'10'12'14'16'18'20'22'24'26now
Karel de Grote Hogeschool
Applied Informatics
IS-Excellence
Consultant Adobe LiveCycle
Xplore Groupformerly Ida-MediaFoundry · Cronos
DeveloperUI/UX Designer
Syntra MVL
Graphic Design
ICAPPS
UX/UI Designer
CRISP
Graphic design
kntrst.
Freelance UI & graphic designer
Artevelde Hogeschool
School of Branding

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Contact
© 2026 kntrst. — Kristof RasschaertBack to the wall