Designing TV for every screen: mobile, tablet and Apple TV

Pickx lets Proximus customers watch their favourite shows whenever and wherever they want. As part of the Proximus design team I designed the UI for the mobile, tablet and (partly) Apple TV apps.

Company
Proximus
Year
—
Role
Part of the Proximus design team
Platform
Mobile, tablet and Apple TV
Team
Proximus design team

Challenge

Pickx lets Proximus customers watch their favourite shows whenever and wherever they want, which means one experience across very different screens.

Solution

As part of the Proximus design team I designed the UI for the Pickx mobile and tablet apps, and partly for the Apple TV app, in close collaboration with the team.

Proximus Pickx
Proximus Pickx
Proximus Pickx
Proximus Pickx
Proximus Pickx
Proximus Pickx

Impact

To be added.

Clarity, by contrast.

Kristof Rasschaert

Kristof Rasschaert

Belgium

Freelance UI and graphic designer with more than 10 years of experience.

I design digital products and brand identities that feel clear, consistent and easy to use. For more than ten years I have worked on apps, web platforms and design systems for banks, fintech, telecom, mobility and education, from the first wireframe to the final interface.

My strength is bringing a brand into the interface: setting up design systems and components, translating identities into UI, and keeping usability and accessibility at the centre of every decision. I also create logos, brand identities and marketing materials when a product needs a face.

I work in Figma, Adobe Illustrator and Photoshop, and use Claude to explore and prototype faster, always guided by the Apple and Android guidelines. I’m a team player with an eye for detail, who approaches every project with enthusiasm and creativity.

Career

WorkEducation
'06'08'10'12'14'16'18'20'22'24'26now
Karel de Grote Hogeschool
Applied Informatics
IS-Excellence
Consultant Adobe LiveCycle
Xplore Groupformerly Ida-MediaFoundry · Cronos
DeveloperUI/UX Designer
Syntra MVL
Graphic Design
ICAPPS
UX/UI Designer
CRISP
Graphic design
kntrst.
Freelance UI & graphic designer
Artevelde Hogeschool
School of Branding

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Contact
© 2026 kntrst. — Kristof RasschaertBack to the wall