Branding, Marketing

The digital product agency ICAPPS, located in Antwerp, needed a rebrand a few years ago. Seeking to create a fresh and renewed image, the decision was made to redesign both the logo and the overall style. The new logotype took shape, characterized by a prominent slanted slash serving as the foundation of the capital letter 'I'. This unique design element was inspired by the forward slash character frequently utilized in coding. However, its significance goes beyond coding, symbolizing more than just technology. The slanted 'I' also embodies the agency's aspiration for growth and progress. It metaphorically reflects the company's commitment to nurturing and enhancing the digital products they craft for their clients, infusing each creation with innovation and advancement.

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